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SeaWorld Entertainment

SeaWorld gives details of new pricing structure

SeaWorld gives details of new pricing structure

SeaWorld Entertainment has started a new pricing system, including $79 online tickets that visitors can use any day of the week.

SeaWorld wants to simplify its price structure — something executives talked about with investors last year.

"We had some confusion out there because we had so many offers, we needed to be much simpler," Chief Executive Officer Joel Manby told investors in November. "We also didn't have much of a 'buy early and save' mentality, and we want to do some specific things there."

The company also wants to differentiate itself from Disney and Universal through lower pricing.

SeaWorld previously had charged $70 for...

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