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Wyndham Worldwide Corporation

Wyndham adds new levels — and, with those, new perks — to its hotel loyalty program

Wyndham adds new levels — and, with those, new perks — to its hotel loyalty program

Wyndham Hotel Group’s generous loyalty program gained about 5 million new members last year, which was its first year of a simplified rewards program.

What do you do when you’ve achieved that kind of success with Wyndham Rewards? Make it even better. 

"We are adding [to the program]," said Noah Brodsky, senior vice president of  worldwide loyalty and engagement for Wyndham Hotel Group. "We are taking away absolutely nothing away.

"We are throwing down the gauntlet on what...

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