The Trump family is launching a new hotel chain in a bold expansion of a company that critics say is already too big and opaque for an enterprise whose owner sits in the Oval Office.
The chain, called Scion, will feature the first Trump-run hotels not to bear the family's gilded name. The hotels will feature modern, sleek interiors and communal areas, and offer rooms at $200 to $300 a night, about half what it costs at some hotels in Trump's luxury chain.
And they'll be dozens of them, possibly a hundred, opening across the country in just three years. Or at least that's the plan.
"It's full steam ahead. It's in our DNA. It's in the Trump boys' DNA," said...