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Tim Cook

What's it like to attend a big Apple event?

SAN JOSE, Calif. _ Nobody does "event" like Apple. Sure, there's Google's I/O and Microsoft's Build, jamming downtown San Francisco streets. But they're all Apple wannabes. Ever since co-founder Steve Jobs got all P.T. Barnum on us nearly 40 years ago, taking the stage to pitch, Apple has uppercased things and made them special. As in this website tease:tmpplchld "Apple Special Event. September 9, 2015."tmpplchld The problem for the vast majority of lovers of personal tech: they don't get the invite.tmpplchld But I do.tmpplchld "Please join us for an invitation-only event at the Bill Graham Civic Auditorium," read the email I received...