In 2011, Apple became the first company to place artificial intelligence in the pockets of millions of consumers when the firm's co-founder Steve Jobs launched the voice assistant Siri on the iPhone.
Eight years later, the technology giant is struggling to find its voice in AI.
Analysts say the question of whether Apple can succeed in building great artificial intelligence products is as fundamental to the company's next decade as the iPhone was to its previous one. But the tech giant faces a formidable dilemma because the nature of artificial intelligence pushes Apple far out of its comfort zone in sleekly-designed hardware and services.
AI programming demands a...