T-Mobile is phasing out data limits and pushing people toward unlimited data plans — which will mean higher prices for many new customers.
Although T-Mobile is cutting the price of the unlimited plan, those who haven't been using that much data might eventually pay more for unlimited data they don't need.
T-Mobile's announcement Thursday comes a day after AT&T said it would raise prices on some plans while giving customers more data. Verizon made a similar move last month.
The wireless industry has become increasingly competitive over the past few years given that most people already have smartphones. Carriers have had to reduce prices to lure customers from...