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Sergio Marchionne

How Fiat Chrysler 'got smart on pricing'

DETROIT When Fiat Chrysler Automobiles recently reported second quarter earnings, CEO Sergio Marchionne said the company more than doubled operating profit in North America because "we got smart on pricing." For years, FCA's crosstown rivals have had profit margins in North America that were two or three times higher than Chrysler's. But as Marchionne well knows, profit margins are about more than just bragging rights. For an automaker, lower profit margins can cool off Wall Street investors and lead to lower stock prices and also smaller profit sharing checks for hourly workers. But analysts this year say brisk sales of specific models, including the Ram 1500...