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Sergio Marchionne

Ferrari production cap edges higher, to 9,000 units by 2019

Ferrari Chairman Sergio Marchionne is edging Ferrari production higher as the luxury sports car brand prepares for a future as a stand-alone company.

Marchionne told analysts on Wednesday that he expects Ferrari production to reach 9,000 units by 2019 and that it will take a few years "to determine the natural limits of the brand."

Ferrari has limited production to 7,000 units to maintain exclusivity, although it edged up to 7,255 last year and is expected to reach some 7,700 units this year.

Marchionne also said he plans to introduce new Ferrari brand extensions beyond cars by 2017 as part of his plan to transform Ferrari into a luxury goods brand. He...