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Phillips-Van Heusen Corporation

In fashion, the brand plays on

In fashion, the brand plays on

Any doubt that there would be life for the Alexander McQueen brand after the death of its founder should have vanished over the last two weeks. The hoopla surrounding the opening of the "Alexander McQueen: Savage Beauty" exhibition at the Metropolitan Museum of Art in New York, and the revelation that his successor — Sarah Burton — designed Catherine Middleton's wedding gown, were a one-two punch for a brand that could easily have stumbled after McQueen's suicide at age 40 in February 2010. The speed and ease with which the transition has taken place raises a question that has haunted several top-tier design houses in the past: What happens to a brand when it...

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