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Nike, Inc.

Sebastian Coe gives up role with Nike amid scrutiny

Although new to his job, Sebastian Coe has already learned that some battles are simply not worth fighting when you're trying to lead a major sport out of crisis.

The head of track and field's governing body announced Thursday that he has given up his role as a special adviser to Nike Inc. That relationship was longstanding, dating back to his years as a star middle-distance runner, and it was lucrative, reportedly worth 100,000 pounds ($150,000) to him each year.

But that link has become a millstone around Coe's neck since he was elected president of the International Association of Athletics Federations in August, because it left the former Olympic champion open to...