Marketing and media veteran Sandra Cordova Micek was named Thursday as the new president and CEO of Window to the World Communications, parent of WTTW-Ch. 11 and WFMT-FM 98.7.
Micek, the first woman to hold that role, plans to guide Chicago’s legacy public broadcasting stations into a multiplatform future.
For Micek, whose resume runs from Silicon Valley to network TV, that means facing the same challenges as commercial broadcasters: producing content people want and delivering it where they want it — essentially everywhere.
“WTTW and WFMT have great quality content,” Micek said. “I want to make sure that continues into the future, across multiple channels.”