Turner Sports is the latest TV company to announce a sports streaming service as traditional television companies chase millennial audiences.
The service, expected next year in the U.S., has signed up European soccer with the UEFA Champions League and UEFA Europa League. Higher-profile sports on Turner's TV channels, such as baseball and basketball, won't move to the new service. Instead, Turner is looking for new deals with content owners and leagues.
Live sports get TV's biggest ratings and have helped keep customers hooked on the $100-and-up cable bundle. But it's getting easier to find sports online.
Major sports channels come with cheaper, slimmer web versions of...