here! (tv network)

Toy unboxing phenomenon is creating new YouTube stars

Toy unboxing phenomenon is creating new YouTube stars

Jason Robert Keef clutches a baby doll, contorting his face into a series of expressions: shock, then excitement and finally bemusement.

He pauses for a second before grinning widely into the camera perched on a tripod.

"What's up everybody? Jason here!" he chirps. "A lot of you have been begging me and begging me and begging me to review a Baby Alive doll. She's cute, and apparently you feed her and she poops!"

With dreams of becoming a Hollywood actor dashed, Keef has instead transformed himself into a YouTube persona who specializes in unboxing and reviewing toys.

The holidays are his busiest season. For up to 12 hours a day, the...

39°