The Hallmark Channel may have aired a movie titled "I'm Not Ready for Christmas" last week, but its viewers clearly are.
The holiday season can't come early enough at Hallmark, where it officially began on Oct. 31. The family-friendly network devotes the final two months of the year to holiday programming, and its eager viewers made it the third most-watched cable network last week behind ESPN and Fox News Channel.
Prime-time viewership at Hallmark for the first two weeks of its holiday focus is up 89 percent over the network's average during October, the Nielsen company said.
"I'm Not Ready for Christmas" had 3.6 million viewers for its premiere...