Topics
Buy Tickets
BEST OF BASH

Disney Media Networks

Should grown-ups care about the Radio Disney Music Awards? These guys say yes

Should grown-ups care about the Radio Disney Music Awards? These guys say yes

One way to think about the Radio Disney Music Awards over the last few years has been — wink, wink — as a small world.

After all, the event, which began airing on the Disney Channel in 2013, has historically catered to a younger, more targeted audience than other music awards shows, such as the Grammys, the Billboard Music Awards or MTV's Video Music Awards.

It's traditionally scored smaller ratings than its grown-up rivals too. Last year, the Radio Disney Music Awards attracted 2.4 million viewers, according to Nielsen, while the Grammys had nearly 25 million in February.

See more of...

Loading
51°