Univision News anchor Jorge Ramos knows firsthand the challenges facing media companies as they struggle to respond to younger viewers' dramatically different media consumption habits.
Ramos’ U.S.-born teenage son Nicolas doesn’t regularly watch traditional TV news, including the evening newscast that Ramos co-anchors on Univision. Nicolas primarily speaks English.
“We want to bet on the future, and this [generation] is the future,” Ramos said.
On Monday, Spanish-language media giant Univision Communications is launching its solution: Fusion, an English language cable channel designed to appeal to young Latinos like Nicolas. The initiative, a 50-50 joint venture with...