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Marissa Mayer

Polyvore deal gets Yahoo closer to a 'buy button'

MOUNTAIN VIEW, Calif. Fashion website Polyvore doesn't fit the stereotype of a Silicon Valley startup getting bought by a tech giant. Its CEO, Jess Lee, is a woman. So are most of its workforce and its millions of customers. But when Yahoo announced in July it was acquiring the 8-year-old social shopping platform, the Web pioneer showed its ambition to compete with Google, Facebook and other companies working to install "buy buttons" that make purchasing jeans, nail polish or a lamp as integral to their websites as searching or networking. Click, buy and Yahoo gets a cut. "Investors and VCs are figuring out that style is a huge business," Lee said in an interview...

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