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Online Advertising

Online media 'a world that can't pay for itself'?

From the DigiDay interview with author, Internet entrepreneur and media pundit Michael Wolff: On figuring out an online ad model:  “I am deeply pessimistic. I feel that the secret has not remotely been unlocked here. It comes down to the really interesting transition that’s going on in the advertising business. Advertising is so significantly less effective in the digital world, we’ve created a world that can’t pay for itself.” I do wonder about this; whether the "information wants to be free" ethos combined with the advantages that advertisers see in personalized marketing in social media isn't creating a self-destroying media ecosystem....