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Harlequin to launch literary imprint Park Row Books

Harlequin, the publisher synonymous with romance novels, is anxious to show off its literary side.

The publisher told The Associated Press on Friday that it is launching an imprint called Park Row Books, dedicated to "thought-provoking and voice-driven novels" that have "mainstream appeal." The first books are scheduled for the summer of 2017. Harlequin has previously issued more literary works through its MIRA imprint, notably Jason Mott's "The Returned," but sees Park Row as a more effective showcase.

"We've been growing that part of our business for a very long time," says Erika Imranyi, Park Row's executive editor. "It's a...

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