NBCUniversal

Hyatt marketing chief says Airbnb threat is overblown

Hyatt marketing chief says Airbnb threat is overblown

Maryam Banikaram calls herself a "walking idea." That's why companies across several industries have hired her as a marketing "fixer" — the person who helps re-envision and rehab big brands.

The Iranian-born global chief marketing officer of Hyatt Hotels Corp. wanted to be a foreign correspondent but started her career working in Argentina as a production assistant on set with Christopher Lambert and Sean Connery as they made "Highlander II: The Quickening." Since then, Banikarim, 48, has moved on to be a top marketing executive at several companies, guiding the likes of Univision, NBC Universal, Gannett and now Hyatt on repositioning and...

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