Spotify

Spotify's 'Sponsored Songs' experiment allows record labels to pay for playlist placement

Spotify's 'Sponsored Songs' experiment allows record labels to pay for playlist placement

Spotify is testing a new ad unit called Sponsored Songs on its free service, which essentially allows labels to promote songs on playlists and elsewhere on its pages for a fee, the company confirmed to TechCrunch on Monday (and confirmed the report to Variety). A Spotify rep described the ad unit as "a product test for labels to promote singles on the free tier."

Initially anyway, Sponsored Songs will be integrated into playlists and will use the company's algorithms to promote the songs to users based on their music tastes. While payment details were unclear and the process remains in beta, the report says that it will only be featured on the service's free tier. There is...

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