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Redbox rolls out streaming video service

Redbox rolls out streaming video service

Redbox, which built its business on renting DVDs from storefront kiosks, is thinking outside the box with the launch of a new video streaming service Wednesday.

Taking on Netflix, Amazon and a growing list of competitors, Redbox On Demand offers more than 7,000 movie and TV titles, including new releases. Content will come from most major studios, including Warner Bros., Paramount Pictures, Lionsgate, Sony Pictures, 20th Century Fox and Universal Pictures.

Prices start at $3.99 for a two-day rental, with no subscription required. The service, which also offers video downloads for purchase, is available through mobile apps and the Redbox website, as well as Apple TV,...