Emerging Market

Trina Dru Gordon harnesses the power

Trina Dru Gordon harnesses the power

She rides a Harley and wears a full-length fur, but don't draw any conclusions about Trina Dru Gordon.

The president and chief executive officer of Boyden World Corp. racks up mileage these days in a conservative navy pinstripe suit and prefers consensus-building over a more swashbuckling CEO style. Her approach has been honed, after all, over more than three decades of identifying the right executives for top roles in retail and consumer products companies.

Gordon, a veteran Chicago headhunter and the executive search firm's first female CEO, has spent the past 20 months trying to wrangle Boyden's far-flung global franchises into a united brand, even as it struggles with...