Leo Burnett

Ad agency Leo Burnett uses #reverseforkindness to protest travel ban

Ad agency Leo Burnett uses #reverseforkindness to protest travel ban

The hashtag #reverseforkindness became a trending topic on Twitter on Thursday afternoon as Chicago advertising agency Leo Burnett made its website read from right to left — mirroring the Arabic language — as a way to take a subtle stand against the Trump administration's travel restrictions on seven Muslim-majority countries.

Andrew Swinand also changed the main title on his LinkedIn profile to "human being" from chief executive of Leo Burnett in North America. The company's website also reads "BurnettLeo.com," with a video explaining that English is read from left to right and Arabic from right to left.

".solidarity...

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