Jeffrey Zients

Obama backs effort to give consumers options on cable boxes

Obama backs effort to give consumers options on cable boxes

President Barack Obama threw his weight Friday behind an effort to give consumers more choice when it comes to the cable boxes that control which television channels they watch.

Most TV subscribers lease boxes from their cable service provider. The Federal Communications Commission is pursuing new regulations giving consumers more options to buy elsewhere.

Obama described it as a model for expanding competition in other areas, including financial services.

"The potential here is for cheaper, more effective services that are provided," Obama said in an interview with Yahoo. "Across the board, if we have more players that can potentially participate, fewer...

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