Save up to 90% on a Hartford Courant subscription. Click here to sign up now!

JC Penney Company Inc.

Early Start To Back-To-School Shopping Season

Early Start To Back-To-School Shopping Season

Back-to-school shopping isn't just an end-of-summer activity anymore.

Deals on classroom supplies, clothes and electronics started before Fourth of July picnics and close to 40 percent of consumers have already made back-to-school purchases, according to The International Council of Shopping Centers.

The National Retail Federation estimates that although American families with children in grades K-12 will spend about $670 on school needs — an increase of about five percent over last year — parents will still be looking to stretch budgets and maximize savings during what's become the second-biggest spending event of the year (after Christmas...