Peter McGuinness, an East Coast advertising wunderkind who took the helm at DDB Chicago less than two years ago, is competitive, passionate and driven to succeed. He also likes to stir things up.
Those qualities got him into and out of hot water growing up on the Jersey Shore. They launched a meteoric but itinerant rise through the ranks of New York-based McCann Worldgroup. And they are helping DDB Chicago, a renowned advertising agency that had recently fallen on hard times, regain its prominence and recapture its mojo.
"I think we've gotten to a very good place from a not-so-good place," said McGuinness, 43. "We've got to get to a great place."