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Indra K. Nooyi

Pepsi to replace Coke in NBA marketing deal

Pepsi to replace Coke in NBA marketing deal

NEW YORK -- The National Basketball Association is trading Coke for Pepsi. The league said Monday that it's struck a new marketing partnership with Pepsico, ending a 28-year partnership with Coca-Cola. Pepsico CEO Indra Nooyi said during a press conference in New York that the company will bring the power of its portfolio of 22 brands to the NBA. The Purchase, New York-based company's brands include Pepsi, Tropicana, Lay's, Lipton and Doritos. Nooyi pointed out that Pepsico Inc. had an existing relationship with the NBA through Gatorade, which has been a partner with the league for more than 30 years. The executive said that Mountain Dew will lead the NBA's...

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