PricewaterhouseCoopers

Firms find that supporting work-life balance strengthens retention, recruitment efforts

Firms find that supporting work-life balance strengthens retention, recruitment efforts

More and more employers are making the business case for family-friendly workplace policies.

Several top-performing companies already offer six weeks or more of paid leave as they try to retain parents. Led by technology and financial companies jockeying for talent, many have a more flexible workplace and more help with finding child care than a decade ago. The issue is getting renewed attention, thanks perhaps to advocacy from President-elect Donald Trump’s daughter Ivanka.

Now many firms are going even further — all in an attempt to make 30- and 40-somethings happy. For example, starting Jan. 1, 3M changed its policy from 12 weeks unpaid leave to a total of 20 weeks, with 10...

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