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Bloomberg L.P.

Analysis: The science behind Trump-mania

CHICAGO Donald Trump's startling transformation from reality TV star to serious presidential contender in the eyes of some key Republican voters happened because he's been able to sell himself as the straight-talker most candidates aspire to be, a Bloomberg Politics/Des Moines Register Iowa poll shows. A look underneath the poll's headline numbers, which put Trump atop the GOP field in the state that holds the nation's first nominating caucuses on Feb. 1, suggests the New York real estate mogul is making the sale in large part because of qualities that aren't part of the average political resume. Everything that conventional wisdom says would torpedo his candidacy...

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