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Demand for the new Tesla is wild, but limited to tech fans

Demand for Tesla's new Model 3 has been eye-popping, with consumers pre-ordering about $13.7 billion worth of the electric sedans nearly two years before they go on sale.

Yet experts aren't yet ready to proclaim it's a tipping point with mainstream America moving from burning gasoline to charging batteries.

The reason? Most of the 325,000 people worldwide who put down $1,000 deposits are tech-savvy, environmentally conscious early adopters who see Tesla as an innovative brand that meets their needs. The $35,000 price tag and the Model 3's 215-mile range are important, but the brand's tech image and CEO Elon Musk's success in cars, rockets and solar panels are the main...

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