As the severe recession took hold in 2008, Domino’s Pizza Inc. was sinking as well.
The pizza delivery chain was under siege for its lousy food and mediocre service. Complaints poured in that a Domino’s pizza crust tasted like cardboard and its tomato sauce like ketchup.
Investors weren’t happy, either; in late 2008, Domino’s stock had fallen to a paltry $3.85 a share. Domino’s even aired television ads acknowledging its problems, a public mea culpa in which the chain promised to do better.
Under the guidance of Chief Executive J. Patrick Doyle, Domino’s has enjoyed a remarkable resurgence.
That’s mainly because the chain completely overhauled its...