Toys "R" Us

Mattel's 1Q sales shored up by Hot Wheels and Barbie

Mattel Inc. reported better-than-expected first-quarter sales Thursday as demand for Hot Wheels and Barbies helped soften the blow of the closing of the iconic Toys R Us chain.

Like other toy companies, Mattel has been grappling with children's shift away from traditional toys toward mobile devices. And shoppers are increasingly buying online at Amazon.com. But Mattel took an extra beating after the global rights to produce dolls based on the Disney Princess characters, including those in "Beauty and the Beast" and "Frozen," moved to Hasbro in 2016.

The pressures are mounting after Toys R Us announced in March that it was liquidating the 700 plus...

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