The Home Depot

Sears Posts Wide Quarterly Loss, Looks At Options For Brands

NEW YORK — Long-struggling retailer Sears says it plans to try to leverage its strongest brands,such as Kenmore and Craftsman, to help sustain itself as it posted a large first-quarter loss Thursday and said sales fell at its Kmart and namesake stores.

The chain said it's looking at options for prized brands that also include DieHard and Sears Home Services, including possible partnerships or deals that could expand their distribution and service offerings. It gave no specifics, but said it believes the Kenmore, Craftsman and DieHard brands can grow significantly with an expanded presence outside of Sears and Kmart.

Sears shares were flat at $12.52 each in late-morning...