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Target Corp.

Target to rebrand CityTarget, TargetExpress stores as just Target

MINNEAPOLIS As Target Corp. has begun rolling out smaller-format stores in the last few years, the names of them CityTarget and TargetExpress have sometimes sparked some confusion. While CityTarget stores located in dense, urban areas are generally smaller than Target's other big-box stores, that wasn't the case with the CityTarget store that opened last month next to Fenway Park in Boston. At 160,000 square feet, it's actually larger than Target's typical suburban stores which are closer to 135,000 square feet in size. And while a Target store next to the Minneapolis-based retailer's headquarters is definitely in the middle of a dense part of the city, it was...