Sign up today and save up to 67% on a Hartford Courant digital subscription

Target Corp.

Target expands price-matching policy to 29 rivals

MINNEAPOLIS _ Matching online prices was once considered a risky proposition for brick-and-mortar retailers. Now it's the norm.tmpplchld The newest evidence comes from Target Corp., which is about to expand the number of online competitors it will match prices with to 29 from five.tmpplchld The updated policy, which goes into effect Thursday, includes giants like and as well as a number of online-only retailers such as,,, and In addition, Target will for the first time begin matching online prices with warehouse clubs, such as Costco and Sam's Club, that require a membership to shop there.tmpplchld...