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Muhtar Kent

Coca-Cola consolidates marketing for namesake colas

Coca-Cola, under pressure as many people look to cut back on sugary drinks, is unveiling a new global campaign that for the first time unites its flagship cola with lower-calorie versions.

The Atlanta company says the "Taste the Feeling" campaign will feature Coke as well as variations such as Diet Coke and Coke Zero. The effort replaces its "Open Happiness" campaign, which launched in 2009.

Coke is underscoring the various options that it offers to consumers at a time when sugary drinks are increasingly linked to obesity. Globally, the company still gets about three-quarters of its sales full-calorie drinks that include Sprite, Powerade and Simply orange...

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