Enter to win every day in CTNOW's 21 Days of Summer Giveaways. Click here to see today's prize.
Topics

Jeff Bezos

Paper industry tries to write new future with ad blitz

Paper industry tries to write new future with ad blitz

Remember paper? Memos to sign. Maps to fold. Letters to write. Calendars to flip. Wistful paper executives remember. They've watched email, annotatable PDFs, digital calendars and paperless billing diminish more than a third of the copy- and writing-paper business in recent years, spurring mill closures and eliminating hundreds of thousands of jobs. But now paper and packaging — still a $132 billion industry but absorbing a 5 percent loss in office- and writing-paper revenue each year — is fighting back. Aided by the same USDA program that helped milk companies produce the Got Milk ads, paper and packaging manufacturers have launched a multimillion dollar ad campaign...

Loading
73°