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The Hershey Co.

Spending: Give a gift of love

Spending: Give a gift of love

We offer some tips on celebrating Valentine's Day this year. 1. Gender matters. Gift givers planned to spend an average of $134 on Valentine's Day last year, with men saying that they would spend nearly twice as much as women. Greeting cards and candy were the most popular gifts, and roughly one-third of lovebirds (skewing heavily male) said they would buy flowers. 2. Especially in Alaska. According to the 2013 U.S. Census, the state most heavily populated by men is Alaska, with North Dakota not far behind. In places where there is a perceived scarcity of women, men generally tend to spend more than do men in areas where women are more numerous, according to research from the...

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