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General Mills removing fake colors and flavors from cereals -- will your kids care?

General Mills removing fake colors and flavors from cereals -- will your kids care?

Citing consumer (especially parental) demand, General Mills announced today that it would remove all artificial flavors and colors from its cereal over the next two to three years. But what will kids think? Cereals that still contain artificial flavors and colors include Reese’s Puffs, Lucky Charms and Trix. “The work has been underway for several months — and we’ve actually been researching flavors and colors for several years,” according to the company’s statement. Each cereal requires different changes. Cereals that contain marshmallows, like Lucky Charms and Monster cereals, are the biggest challenge and will take longer to complete the...

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