Don't let the all the premature holiday jolliness fool you. Halloween rules October.
For all the hype about people dressing up as ISIS fighters or Ebola doctors for Halloween, Mary Hickey Panayotou is just not seeing it. Customers in her Halloween shops will joke about it but swiftly quash the idea. Too crass, too soon, not funny.
What are selling briskly are costumes from the movie "Frozen" for kids and adults, with quite a few dads picking up the extra-large Princess Elsa costumes for themselves, said Hickey Panayotou, owner and founder of Chicago Costume, which has two year-round shops and five Halloween pop-ups.
Hickey Panayotou, in business since 1976,...