Topics

Cadbury plc

Oreo chocolate bars key to snack giant Mondelez's 'big splash' in U.S.

Oreo chocolate bars key to snack giant Mondelez's 'big splash' in U.S.

Moving on from Hershey's rejection of its recent overtures, Oreo-maker Mondelez International announced Wednesday its plan B to expand into the U.S. chocolate market: Oreo chocolate bars.

Calling it a "big splash" into the U.S. chocolate market, Mondelez executives announced the move at the Barclays 2016 Consumer Staples Conference. Later this year, the Deerfield-based global snacking and confectionery company will begin selling Oreo branded chocolate bars made with the company's Milka chocolate; it also will launch new varieties of premium chocolate bars under its Green & Black's brand. The new bars will be made in Europe.

Last week, Mondelez announced it was...

44°