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Burger King Corp.

McDonald's won't have it Burger King's Way on 'McWhopper'

McDonald's won't have it Burger King's Way on 'McWhopper'

Score one for number 2.

Burger King — always the bridesmaid, never the bride — delivered a rare jolt of publicity for itself by calling for a “ceasefire” with historic archrival McDonald’s in full-page ads Wednesday in the Chicago Tribune and The New York Times.

In “an open letter,” Burger King implored McDonald’s to collaborate on creating the stuff of fast food junkies’ dreams: the McWhopper. The idea was to come together in Atlanta — a midpoint between Burger King’s Miami headquarters and Oak Brook-based McDonald’s — and make the sandwich at a pop-up restaurant for one day in promotion of the...