It's April Fools' Day, which means brands will take to social media to bring you ridiculous, absurd, occasionally funny and sometimes regrettable spoofs on consumer culture.
Here are some of the gags hitting the Internet today. If that's not enough for you, some dedicated Washington Post reporters are keeping a running list.
Groupon will read to your cat.
What literature fits your feline? Groupon now offering a cat reader service: