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The Friday Exit: What major-league baseball teams want from startups

The Friday Exit: What major-league baseball teams want from startups

Chicago-based customer-analytics startup DoorStat got a big-league opportunity this week: It was named to the first class of Dodgers Accelerator, run by the Los Angeles baseball organization. What kinds of startups is the MLB team targeting for investment? The first class of 10 includes companies focused on fantasy sports, fitness and audience development. DoorStat uses video-based software to help businesses analyze foot-traffic patterns and customer mood, gender and ethnicity. It can differentiate moods from happiness to anger to fear or disgust, allowing it to accomplish tasks such as gauging the vibe of people waiting in line. “We can help them decide how long people are...

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