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Consumer Electronics Association

Michelle Quinn: Nike FuelBand, we hardly knew ye

He HAD to have it. A Nike FuelBand. Now. A 12-year-old boy's pursuit of a consumer object, I've learned, has its own rhythm. The campaigning starts slowly, with a mention, some consumer factoids about the product. Then suddenly, it's a full-on fever, practically a physical yearning or a howl. At my home, we have endured my son's yo-yo fever, skateboard fever, PlayStation fever and iPhone fever. Now it was the Nike FuelBand, the sports retailer's fitness tracker that comes in multiple colors. And we were in Portland, Ore., home to Nike. The stars had aligned. But what I discovered is that the state of consumer technology may be even more transient than the whims...

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