Ralph Lauren

Lauren. Ralph Lauren. Designer channels 007 in opulent show

Lauren. Ralph Lauren.

James Bond may have had a couple Aston Martins, and a Bentley or two. But Ralph Lauren? He has dozens upon dozens of vintage cars — hundreds of millions of dollars' worth. And on Tuesday night, Lauren used those gleaming specimens of automotive glory — said to be one of the largest collections in the world, and long kept relatively hidden — to display his latest fashion line, taking the concept of site-specific fashion shows to new (and expensive) heights.

In what had to have been one of the most opulent settings ever devised for a fashion show, a fleet of black SUVs, all playing the same jazz music, ferried some 300 guests out to a multi-level garage...