Ralph Lauren

Ralph Lauren embraces the American West _ and fast fashion

Call it "fast fashion," ''runway-to-retail," or "see now-buy now." No matter the term, it's the unmistakable trend in fashion, and Ralph Lauren embraced it fully — presenting his New York Fashion Week collection on the street outside his store, then inviting guests inside to buy what they'd just seen.

"Today I am proud to share with you, for the first time ever, my new women's collection right off the runway and into your lives," the venerable designer wrote in a statement. "You are changing the way you live and the way you want to shop, and we are changing with you and for you."

Lauren's runway show Wednesday evening had...