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Fred Hayman, 'godfather of Rodeo Drive,' dies at 90

Fred Hayman, 'godfather of Rodeo Drive,' dies at 90

Fred Hayman, a serial entrepreneur whose eye for trends, nose for fragrances and hospitality-driven approach to retail helped shape the luxury landscape of Beverly Hills, has died. He was 90.

According to longtime friend and spokesperson Katy Sweet, Hayman died Thursday at his Malibu home after a long illness.

The man who would eventually be known as “the godfather of Rodeo Drive” was born Fred Pollag in St. Gallen, Switzerland, on May 29, 1925, to Richard Pollag and Irma Levy. He came to the U.S. at 16, beginning his career in hospitality at the Waldorf-Astoria. He came west in 1954 — at the behest of Conrad Hilton — to helm the banquet facilities at...

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