The world's biggest brewing company is thirsty for your data

Anheuser-Busch InBev is the biggest brewing company in the world, but it has a problem it can't shake.

While Bud Light accounts for at least 1 out of every 6 beers sold in America, sales of its flagship beers have been slumping: between 2010 and 2016, the value of Budweiser sales fell 17 percent and Bud Light sales slipped 14 percent, according to alcohol market analyst IWSR. Through most of that period, craft-beer sales grew at a double-digit clip.


Back in 2011, when there were half as many American breweries as there are now, AB InBev responded to surging craft-beer popularity by purchasing Chicago's Goose Island for $38.8 million. In the process, it loudly...