Corporate America generally prefers to stay quiet about partisan politics. Pick one side of a hot-button issue, the thinking goes, and you'll risk losing customers on the other side.
But like so many norms before it, President Trump has turned this one on its head.
A growing number of companies are deciding it's a bigger risk to their investors and bottom line to stay quiet than it is to protest Trump's ban on refugees and travel from seven Muslim-majority nations, betting vocal opposition to the executive order scores them a moral and fiscal victory.
While it was possible for companies to take a wait-and-see approach leading up to Trump’s...