Lloyd Blankfein

Facing Trump's immigration ban, corporations can't risk keeping silent

Facing Trump's immigration ban, corporations can't risk keeping silent

Corporate America generally prefers to stay quiet about partisan politics. Pick one side of a hot-button issue, the thinking goes, and you'll risk losing customers on the other side.

But like so many norms before it, President Trump has turned this one on its head.

A growing number of companies are deciding it's a bigger risk to their investors and bottom line to stay quiet than it is to protest Trump's ban on refugees and travel from seven Muslim-majority nations, betting vocal opposition to the executive order scores them a moral and fiscal victory.

While it was possible for companies to take a wait-and-see approach leading up to Trump’s...

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