Companies and Corporations

The surprising reason Lego wanted people to stop buying its toys

The surprising reason Lego wanted people to stop buying its toys

Business has been so brisk at the world's most profitable toymaker that Lego last year did something unusual: It began looking for ways to discourage customers from buying its products.

The Danish company scaled back its advertising efforts amid a 25 percent rise in annual sales, according to Reuters. It simply couldn't make enough toys to satiate demand in North America, and needed a break while it boosted capacity at its factories and increased its workforce by nearly 25 percent.

"We feel we need to invest, to build some breathing space," John Goodwin, Lego's chief financial officer, told Reuters.

Lego, a family-owned...

42°