CBS

Television ratings down for NCAA finals on cable TV

Villanova's comfortable victory over Michigan in the NCAA men's basketball final may have been good for the blood pressure of the team's fans, but it wasn't good for television ratings.

The game was seen by 16 million viewers on TBS, TNT and Tru TV last week, the Nielsen company said. That's down sharply from the 23 million who saw North Carolina beat Gonzaga in the 2017 finals. The 30 percent drop is likely due to a combination of a relatively non-competitive game and its airing on a cable network instead of CBS, which showed last year's game.

Overall, the NCAA tourney averaged 9.7 million viewers for all of its games. That's down from 10.8 million last year, and perhaps...

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